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Rangers Extend Utilita Partnership

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RANGERS are delighted to confirm an extension to their long standing partnership with Utilita for season 2020/21.

Utilita first joined as a club partner ahead of the 2016/17 season, featuring on the back of the first team kit.

This season’s partnership sees further strengthening of our brand relationship with Utilita, who will now feature on the front of the Girls Academy shirt and on all kids retail kits. Utilita banding will also feature on the Women’s First Team back of shirt, as a further demonstration of Utilita’s support of Girls & Women’s football at all levels.

This is the first time Rangers have appointed a specific partner for our Girls Academy and Junior kits. We are proud to continue to be industry leaders with new and innovative approaches to increasing the clubs commercial revenues.

Our Junior Gers members now have their own specific identity within our kit launch. Empowering future generations fits perfectly with Utilita’s commitment to growing British football, especially grassroots.

Jem Maidment, Utilita’s Chief Marketing Officer, said: “For the first time, the Rangers’ Junior and Girls Academy kits have their own specific identity as part of our commitment to growing British football and empowering future generations, especially at grassroots level.

“We’re delighted to be working with Rangers for a fourth consecutive season as we continue to build our relationship with the club, its fans and wider community.”

James Bisgrove, Commercial and Marketing Director outlined his delight at this announcement, “We would like to thank Utilita for their long standing commitment and continued investment in Rangers.

“Next season will be their 4th as an Official Club Partner and we’re delighted the partnership will now focus activations on our younger fans and players through an investment into the Girls Academy, Junior Gers membership, and a selection of kids retail Rangers products.”

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